Multimedia Design

Computer & Business

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Program Description
The Digital Media/Multimedia Design program focuses on the principles and elements of creative visual design and the promotional marketing advertisement of a business brand. Students will create stunning multimedia presentations highlighting their own unique brand in a portfolio collection. The portfolio will display the student’s logo brand in a variety of projects which include print design, web design, videography, motion graphics and animation, audio recording and editing, and traditional and social media marketing.

Students will work with a broad range of media tools including Adobe digital design software and industry level studio equipment to produce conceptual, technical, and professional presentations of their brand. Students will understand freelance design and how to market their products and services through their own professional website. Students will gain industry knowledge and achieve industry level Adobe certifications.

The one year program is filled with hands-on projects that will provide the essential skills in working in a broad range of media and design studio environments in order to prepare students to enter the workforce as digital media artists.

Preparation for Employment
This program offers a broad foundation of knowledge and skills to prepare students for employment in digital media, new media, and multimedia positions.  The content includes practical experiences in Web page design, interactive presentation development, testing and production.  Specialized skills in multimedia presentations such as video editing, audio features, and simple animation and authoring software are taught and used to produce a variety of interactive multimedia presentations. We teach the useful skills that employers are looking for.
► Adobe Certified Associate ► Adobe Certified Expert
Various professional studios are partners with iTECH’s Digital Media/Multimedia Design program and provide excellent internship opportunities for our students.
Area of Focus
► Print ► Web ► Video ► Audio ► Animation ► Social Media ► Marketing ► Portfolio Development ► Certifications
Digital Media/Multimedia Design students prepare a portfolio that highlights the skills they learned in order to prepare them for a challenging career. Students will create a Print portfolio, a Video portfolio (demo reel), and a Website portfolio..
Example of Course Projects
There are a variety of multimedia design projects within the six OccupationalCompletion Points. You will need to complete all of the projects in order to satisfy the curriculum requirements for this course. All of the projects together will become your final portfolio to promote one message . . . “YOU”. ► Logo/Brand Creation ► Presentation Planning & Design ► Graphic Design ► Storyboarding ► Integration of Video ► Foundations of Animation – Traditional, Digital, and Tra-digital ► Audio Elements ► Multimedia Projects ► Understanding Collaboration / Teamwork ► Understanding clients wants and needs ► Understanding employers focus ► Industry professional guest speakers
Software Applications
► Adobe Master Collection ► Apple Final Cut Pro ► Digi Design Pro Tools ► Other industry tools
Studio Activities & Equipment
Studio activities are an integral part of this program.  These activities include instruction in the use of safety procedures, tools, equipment, materials, and processes related to these occupations.  The equipment and supplies in the multimedia design classroom studio are provided to enhance the hands-on experiences for students. Included in the studio is a lab of 24 Windows PC computers with Dual-Screens, 6 PowerMacs with Dual-Screens, 4 MacBook Pros, an iMac with a Cintiq by Wacom, Intous 4 Wacom Tablet & Digital Pen Mouse for each computer, Chroma-Key Virtual Set with Studio Lighting, LCD Projectors for Project Critiques, a Recording Audio/Sound Studio, two HP Laser Color Printers, a Canon 7800 – 24” Ink Jet Printer, 2 Nikon SLR Digital Cameras, a Canon 5D Mark II SLR Camera, an iPad with accessories and other tools.
Program Fees & Gainful Employment

Multimedia Design

SOC: 27.1024 – Graphic Designers


Program Title: Multimedia Design Technology

Program Level: Certificate
Program Length: 17 months


  • Artists and Related Workers
  • Commercial and Industrial Designers
  • Fashion Designers
  • Floral Designers
  • Interior Designers
  • Computer Software Engineers and Computer Programmers
  • Desktop Publishers
  • Drafters


Program Costs based on 2013-14 School Year.  All costs and fees are subject to change.

Program Items Approx. Total Program Costs
Tuition- 1350 Hours/ 3 Semesters $3,942.00
Application Fee, TABE, Parking Permit, and Badge (non-refundable) $30
Software $0.00
Lab fees $330.00
Insurance $24.00
Uniforms $0.00 $750
Kits $165.00
Required Exams $225.00
Tools $0.00
TOTAL $5,466


Itech does not process student loans.


iTech should not report less than 10 students.


Total Placement Rate: 86%

Occupations Related to Certificate Program by name and SOC codes

As a result of a career education program review, locally collected career education student follow-up data have been used to compile this information.  The methods used to collect this information are specified by state laws and rules.  These data are availble for inspection upon request.

From Florida Administrative Code 6A-10.0341

Length of Course
► 1050 clock hours or 2 semesters
Occupational Completion Points
► The following table illustrates the program structure:
Course # OCP Course Name Hours

DIG0081 A Theory and Foundations of Design 150

DIG0082 B Multimedia Digital/Print Designer 300

DIG0083 C Multimedia Web Interactive Designer 300

DIG0084 D Multimedia Integrated Producer Designer 300

Basic Skills Exit Requirements
► TABE Assessment: Reading   10.0       Math   10.0     Language   10.0 *Some students qualify for exemption from this requirement.
Program Offered
► Fall and Spring ► Full-time: Monday through Friday 8:00 a.m. – 2:30 p.m.
Funding / Financial Aid
Visit the Financial Aid page on our website.

Financial Aid

Course Textbooks
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Request More Information
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Articulation Agreements
Coming soon.
Permission Slips
► Only as needed
Program Experiences

Adobe Certified Associate

ACA is an entry level certification our D.E. students can achieve. We offer ACA in Adobe Photoshop, Dreamweaver, and Flash. Students test here at iTECH using the Certiport approved lab in our new state of the art multimedia facility.

Adobe Certified Expert

ACE is the expert level our Adults achieve in both Adobe After Effects and Adobe Premiere Pro. We are also prepared to train students in other Adobe expert certifications such as Photoshop, Flash, Dreamweaver, Illustrator, InDesign and others.

Adobe Photoshop

Is the professional standard digital picture & photo editing software. Let your imagination run wild as you explore the state of the art capabilities of this software.

Adobe Master Collection CC

The iTECH New Media Design/Multimedia Design program use professional Adobe digital design software.

Canon EOS 5D Mark II

We received a grant fom The Immokalee Foundation to purchase a new professional digital camera.

Wacom Cintiq 21UX

21-Inch Interactive Pen Display PC Tablet With Pen and Software is one of many tools we have to offer in Multimedia Design.

FAQ's - Frequently Asked Questions

Frequently Asked Questions:

Q. What is Digital Media/Multimedia Digital Design?
A. The word multi means many and the word media means a type of communication such as video, web, print graphics and/or text ( such as newspapers, magazines, brochures, flyers, business cards, etc ), 2D and 3D animation.Together the words describe the use ofmany media types.

Q. What do I learn in Digital Media/Multimedia Design?
A. You will learn how to use digital design software to invent and create a brand campaign and then learn how to market your brand using web, video, print, animation to test new innovative and traditional marketing techniques.

Q. How long is the iTECH Digital Media/Multimedia Design Program?
A. The iTECH Multimedia Design program is 2 school semesters and 9 weeks or 1050 hours.

Q. Does Digital Media/Multimedia Design also include social media tools online?
A. Yes. Social media tools online include Facebook, YouTube, Twitter, LinkedIN, and many others. In this program you will learn how to design and market your business brand by leveraging the power of “viral marketing” using social media tools.

Q. What is a brand?
A. A brand is most often associated with a logo which represents a product, a service, or both. Apple computer’s logo is an apple which is their brand icon or symbol. Their products and services have a reputation for being expensive but excellent in quality. The brand is not just the image but the service, the product, and the reputation. In this program you will learn to invent or create a brand and develop it through a variety of media types. Given the nature of this course, multimedia, we will focus primarily on “creating the image and audio” of your brand.

Q. Is there financial aid to help me pay for my classes?
A. Yes. There are many resources here at iTECH that are first come first serve so do not wait but call today and find out how you can qualify for financial assistance to pay for part of your tution or pay for your full tuition. Please call to speak with an Advisor today.

Q. Do you have both Apple computers and Windows computers?
A. Yes. We have Power Macs, Macbook Pros, iMacs, iPads, and many Windows computers. We have a beautiful multimedia facility with many new computers.

Q. Do you have a professional recording studio?
A. Yes. We have a professional recording studio with DigiDesign Pro-Tools, pro-tools keyboard, professional accoustical insulation and an iMac set up to run the software. We use Final Cut Pro’s Soundtrack and Adobe’s Soundbooth to record our tracks.

Q. Do you have a chroma-key virtual studio?
A. Yes. The 12′ x 18′ chroma-key virtual studio is set up with lights, cameras, boom-mic, and green chroma screen cloth on the floor and two walls. This is a very impressive set-up that will allow us to produce video imaging to the highest level. Your imagination is the limit. We edit our video on Final Cut Pro and Adobe Premiere Pro CS5.

Q. Do I need to have experience using Adobe software or other print, video, web, and audio software to succeed in this course?
A. No. We will work will every student no matter what level of experience you bring to the program. We are a technical training center, this is what we do and why we are here, to train, encourage, motivate, and push you to your next level. Come join us, it will be a great and fun experience that will change your life for the best